“24:7” is an art initiative in Times Square. A consortium of artists, hailing from Asia, Africa, Europe, Australia, and the Americas have organized a video art takeover of a new billboard on the southwest corner of 41st St and Broadway. “24:7” tests the power of video art to engage the public meaningfully and challenges the district's historical use of the built environment, almost exclusively as an advertising medium.

“24:7” producer Tzili Charney has shared plans for ZAZ 10TS, an art environment at the soon to be completed 10 Times Square, which blurs the line between public and private space to bring art to passersby. Charney advocates for "art as a way of life, built into buildings" and is thrilled to launch this exciting first project, which will run December 4 - 18, in such a dynamic urban space.

“24:7” is produced by Tzili Charney and ZAZ 10TS and is organized by Artis, Ayelet Danielle Aldouby, Tzili Charney, Danspace Project, Tamar Dresdner, Tamar Ettun and Naomi Lev. Works appearing courtesy of Artis and Danspace Project are marked accordingly.

Visit zaz10ts.com for more info and full artists participation list.